Selling to a MSO - 5 Common Mistakes

The Journey of Dentists Navigating Merging into a Larger Group or Affiliating with a Medical/Management Services Organization):

Once upon a time, in the world of dentistry, a decision emerged that could change the course of a medical practice owner's career: the choice to affiliate with a Management Service Organization (MSO). This path, laden with potential rewards and pitfalls, was as enticing as it was daunting. This web page is about the most common errors dentists make while venturing down this road, and the lessons they learn along the way. 

Our story begins with the first misstep: falling prey to the allure of unsolicited offers.

Picture a successful dentist, their practice thriving, suddenly bombarded with flattering offers from MSOs, like messages in bottles washing up on the shore. Tempting as they might seem, these offers often spring from a MSO's ambition to acquire practices at the lowest possible cost, maximizing profits for their investors. The sage advice is to create a competitive auction for your practice, engaging an experienced negotiator to advocate for your best interests. The moral here is: those who bypass the competition or accept unsolicited offers often end up with less than they could have earned. 

The next chapter brings us to the crucial decision of choosing the right MSO.

Picture a marketplace teeming with MSOs, each with its unique story, culture, and potential. Some MSOs might seem like a perfect fit at first glance, but each has a unique management style, financial outlook, and deal structure. The key is to match the MSO's attributes with your personal and professional goals. Otherwise, the consequences can be dire, both for your wallet and your peace of mind. 

As our journey continues, we encounter the third pitfall: the failure to ask the right questions.

Imagine standing before a grand library, filled with books about MSOs and their complex deal structures. Without knowing the right chapters to explore, you might miss out on crucial information. Questions about goals, post-sale plans, practice worth, and the suitability of a MSO affiliation are all essential pieces of this puzzle. 

The fourth stage of the journey introduces the danger of treading the path alone.

Venturing into the MSO marketplace without proper representation can be a risky endeavor, akin to navigating a labyrinth without a map. Enlisting an experienced sell-side advisor and a seasoned medical healthcare attorney is like having a trusted guide and a protective shield, ensuring a higher likelihood that you reach your destination unscathed. 

Near the end of our tale, we encounter the fifth and final misstep: falling for a gimmick.

In a marketplace buzzing with activity and awash in private equity funds, opportunistic advisors and deceptive gimmicks abound. Beware of buy-side advisors who promise assistance without charge, for they often serve the buyer's interests, not yours. Also, be wary of the illusion of 'roll-up concepts,' which may promise higher profits but often lead to disappointment. In conclusion, the path to MSO affiliation is a journey filled with opportunity and potential pitfalls. The current marketplace offers an exciting array of options and unprecedented valuations, making it an opportune time to consider this route. 

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